It’s all in the name: Life. Plan. Community.
Even as they think about retirement—or, more likely, self-reinvention—the boomers have no intention of retreating. They want to get the most out of every moment, maintaining excellent health while looking forward to new possibilities and planning for the active lives they choose to lead. As senior living communities expand and evolve to accommodate these younger older adults, it’s time to reconsider the Continuing Care Retirement Community (CCRC). Two years ago, LeadingAge formed the NameStorm task force to determine whether and how to evolve the CCRC name and brand. After listening to hundreds of consumers and industry professionals, the task force selected Life Plan Community as the new category name.