Media Fact Sheet
The term Continuing Care Retirement Community, later shortened to CCRC, was introduced in 1980, when only 100,000 senior adults lived in CCRC-like communities. Download the Media Fact Sheet for a brief history of the CCRC, the task force that spearheaded the name change, and the research that led to the selection of Life Plan Community as the new category name.
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Dave Dunn, GlynnDevins
Amanda Marr, LeadingAge
Penick, SJP Adopt “Life Plan Community” Moniker – December 17, 2015
Communities in North Carolina move forward in adopting the new industry term
New Name For CCRC Will Attract Prospects, LeadingAge Says – December 2, 2015
McKnight’s explains why the name change will help attract prospects
Life Plan Community: The new name for CCRCs – November 2, 2015
Listen to a podcast about the industry-wide name change to Life Plan Community.
LeadingAge moves to kill the term CCRC – November 2, 2015
A multitude of changes have, as of late, sprung up in the field of senior living, including a change for the better with the end of the term CCRC, replaced by “Life Plan Community.”
The ‘where’ of aging: rethinking and rebranding – November 2, 2015
Harry Hobson participated in the Namestorm survey effort, and is pleased with the outcome for the new industry category.
LeadingAge: Start saying ‘life plan community’ instead of CCRC – November 1, 2015
A new term for continuing care retirement communities titled “life plan community” has been decreed the best fit after a two-year renaming process.
Is the New Name for CCRCs a Winner? – November 1, 2015
From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not.
Operators Rally to Rename the CCRC – January 20, 2015
Continuing Care Retirement Community. It’s a 13-syllable moniker that has long held its place as the descriptor for hundreds of communities across the nation that provide a host of services and opportunities for people in their later years.
CCRC Renaming Effort Continues – August 26, 2014
Styles of community and existence-living emerged via distribution and concentrate groups associated with an attempt to plot a brand new reputation for the ongoing care retirementcommunity (CCRC).The “CCRC Namestorm,” brought by LeadingAge and Mather LifeWays, “was motivated through the multiple signals i was getting from people and customers our language has become outdated,” LeadingAge Leader and Boss Larry Minnix stated in April.
Effort seeks new name for CCRCs – April 24, 2014
It’s about the ‘R’ word—retirement, says LeadingAge President and CEO Larry Minnix. And the ‘C’ word—care, he adds. Those two words and older adults’ perceptions surrounding them are leading the association of not-for-profit aging services providers to partner with one of those providers, Mather LifeWays, to spearhead an effort to develop a new name for continuing care retirement communities (CCRCs).
#Engage – #LifePlanCommunity