Tools to help you make the change

The NameStorm task force created a Launch Kit to help you identify the steps necessary to adopt the Life Plan Community name across all communications. Inside the Launch Kit you’ll find the following:

Get the Facts. This section has a quick fact sheet and a more in-depth White Paper you can share with your leadership and key stakeholders.

Communications Audit. This section has a great checklist of all the places you may be using the term “Continuing Care Retirement Community” or “CCRC.”

Internal Rollout. This section suggests options and provides sample documents to help you roll out the new category name within your organization, and with residents and their families.

External Communications. This section suggests ways to introduce Life Plan Community to your local media and leads. It contains a sample release and templates for emails and social media posts.